UnoPay

Agency: T&P

Role: Design Director 

The European Payments Initiative (EPI) is a pan-European effort to develop a unified, efficient payment solution that can rival global giants such as Visa, Mastercard, and tech platforms like Apple Pay and Google Pay. T&P was invited to pitch for EPI, with the challenge of building a completely new brand from the ground up.

At the core of the design system sat the circle, a timeless symbol of infinity. It became more than just a shape; it was a visual metaphor that carried the brand's promise forward, seamlessly echoing the line: "Infinite Possibilities. One Way to Pay."

Credits:

Head of Art: Dan Beckett

Motion Design: Gil Peres