Itsu

Agency: T&P

Role: Design Director 

Itsu approached us with the challenge of creating a fresh look and feel for their upcoming brand campaign. The brief called for something modern, visually striking, and uniquely ownable to set the campaign apart in a crowded market.

In response, we explored the idea of mesmerizing, repetitive flows expressed through both circular and linear patterns. These designs were crafted to create a sense of rhythm and harmony, echoing the balance and precision at the heart of the itsu brand. By seamlessly integrating these flowing patterns with product photography, we elevated the food to the centre of the creative while surrounding it with an energetic, contemporary visual language. The result was a distinctive campaign style that not only highlighted the quality of itsu’s products but also reinforced the brand’s identity as fresh, innovative, and design-led.

Credits: ECD - Jim Bolton