Hawkstone

Agency: T&P

Role: Design Director 

As Lead Designer for Hawkstone, I helped grow one of the UK’s fastest-growing beer brands by shaping and evolving its visual identity across every touchpoint. I led the design of limited-edition beer packaging, merchandise, advertising campaigns, retail experiences, signage, and brand activations, ensuring a consistent and distinctive brand experience. I also played a key role in creating and launching the identities for Jeremy Clarkson’s The Farmer’s Dog pub and Hops & Chops, extending Hawkstone into hospitality and retail. As the brand guardian, I oversaw the creative output across the business, helping establish Hawkstone as one of the UK’s most recognisable challenger beer brands.

Credits:

Chief Design Officer: Dan Beckett