Crodino

Agency: T&P

Role: Design Director 

Crodino, the much-loved Italian aperitivo brand, needed to strengthen its connection with a younger Italian audience. While the brand had a strong heritage, its visual identity risked feeling dated and less relevant to a new generation of drinkers. In late 2024, T&P Italy pitched to evolve Crodino's identity. We refreshed the look and feel, introduced a subtle update to the logo, and added new graphic elements to help the brand stand out. The modernised design preserved Crodino's rich heritage and signature colours while giving it a contemporary edge that resonated with younger consumers.

Credits:

Head of Art: Dan Beckett

Senior Designer: Rich Forder

Motion Designer: Julien Lasson