McDonald’s - Lights On

Lights On

Agency: Leo Burnett

Role: Art Director

Credits:
Executive Creative Director: Mark Elwood
Creative Directors: James Millers & Andrew Long
Illustration & Design: Sam Kallen

A proactive idea that we had for McDelivery which uses the unmistakable Golden Arches to remind McDonald’s customers that even though they couldn’t visit the restaurant at the start of the first lockdown, McDonald’s could still deliver to them. 

Awards: Cannes Lions ‘Gold’, Cannes Lions ‘Bronze’, D&AD ‘Wood Pencil’, Epica Awards ‘Grand Prix’, 2x Campaign Big Awards ‘Winner’, 2x Drum Design Awards ‘Winner’, Design Week Awards ‘Winner’